giving every woman the means to style their own life

strategy / branding / campaign / creative / social / content / ecommerce / marketing

molly was part of a cross functional team charged with modernizing the brand through product, collateral, and overall brand evolution.

creative direction for all campaigns through video, photo, copy tone and typography to create the overall vibe.

brand and creative direction, execution and launch of a new Dallas-based pop-up shop.

photo direction for each collection release from ecomm to campaign imagery, ensuring diversity across the board.